World Library  
Flag as Inappropriate
Email this Article

Tom Geismar

Article Id: WHEBN0021270337
Reproduction Date:

Title: Tom Geismar  
Author: World Heritage Encyclopedia
Language: English
Subject: EMP Museum, PBS logos, Alan Fletcher (graphic designer), New York University, Robert Brownjohn, List of AIGA medalists, List of Rhode Island School of Design people
Publisher: World Heritage Encyclopedia

Tom Geismar

Thomas H. Geismar (born July 15, 1931[1] in Glen Ridge, New Jersey) is an American graphic designer.

Geismar studied concurrently at the Rhode Island School of Design and Brown University. He received a master's degree in graphic design from Yale University, School of Art and Architecture.

In 1957, Geismar founded the firm Brownjohn, Chermayeff & Geismar (now Chermayeff & Geismar & Haviv) with Robert Brownjohn and Ivan Chermayeff. Geismar has designed more than a hundred corporate identity programs. His designs for Xerox, Chase Manhattan Bank, Best Products, Gemini Consulting, PBS, Univision, Rockefeller Center and, most notably, Mobil (1964) have received worldwide acclaim. Geismar has also had major responsibility for many of the firm's exhibition designs and world's fair pavilions. His projects include such major tourist attractions as the Ellis Isand Immigration Museum, the Statue of Liberty Museum, the Truman Presidential Library, and the redesigned Star-Spangled Banner exhibition at the Smithsonian National Museum of American History. He has received major awards in the field, including one of the first Presidential Design Awards for helping to establish a national system of standardized transportation symbols.


  • Chermayeff, Ivan and Tom Geismar. (2006) Watching Words Move. New York: Chronicle Books ISBN 978-0-8118-5214-2
  • Chermayeff, Ivan, Tom Geismar, and Steff Geissbuhler. (2003) designing: New York: Graphis ISBN 978-1-932026-14-6
  • Chermayeff & Geismar Inc. (2000) TM: Trademarks Designed by Chermayeff & Geismar. New York: Princeton Architectural Press ISBN 978-1-56898-256-4
  • Geismar, Thomas H., Harvey Kahn, Ralph Sessions, Dave Hoffman (photographer). (1998) Spiritually Moving: A Collection of American Folk Art Sculpture. New York: Harry Abrams ISBN 978-0-8109-6365-8

External links

  • Chermayeff & Geismar graphic design firm home page
  • About Tom Geismar

See also


  • "1998 Hall of Fame: Tom Geismar." Art Director's Hall of Fame.

This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.