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Knowledge Graph

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Title: Knowledge Graph  
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Subject: Timeline of Google Search, Google Hummingbird, Google Now, Veveo Inc, Veveo, Inc
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Knowledge Graph

The Knowledge Graph is a knowledge base used by Google to enhance its search engine's search results with semantic-search information gathered from a wide variety of sources. Knowledge Graph display was added to Google's search engine in 2012, starting in the United States, having been announced on May 16, 2012.[1] It provides structured and detailed information about the topic in addition to a list of links to other sites. The goal is that users would be able to use this information to resolve their query without having to navigate to other sites and assemble the information themselves.[2]


According to Google, the information in the Knowledge Graph is derived from many sources, including the CIA World Factbook, Freebase, and WorldHeritage.[1] The feature is similar in intent to answer engines such as Ask Jeeves and Wolfram Alpha and efforts such as Linked Data and DBpedia.

As of 2012, its semantic network contained over 570 million objects and more than 18 billion facts about and relationships between different objects that are used to understand the meaning of the keywords entered for the search.[3] [4]

On December 4, 2012, the Knowledge Graph was introduced in seven more languages: Spanish, French, German, Portuguese, Japanese, Russian, and Italian.[5][6]

According to some news websites, the implementation of Google's Knowledge Graph has played a role in the page view decline of various language versions of WorldHeritage.[7][8][9][10]

In August of 2014, Google announced a new initiative, the Knowledge Vault, which derives much of its data from the Knowledge Graph and the sources thereof, as well as harvesting its own data, ranking its reliability and compiling all results into a database of over 1.6 billion facts collected by machine learning algorithms.


Microsoft Bing's digital assistant, named Satori Knowledge Base, was revealed to the public in mid-2013, but further details were not released. Senior director for Bing Stefan Weitz explained:

We have had internal debates about when to ship something. We could come out with something now like them, but it wouldn't be state of the art. It's too constrained to be an agent now. We are not shipping until we have something more revolutionary than evolutionary.[11]

Conversational search

During the Google I/O conference in May 2013, Google's Amit Singhal presented on the future of search, explaining that a search engine's three primary functions will need to evolve and that search will need to: 1. Answer, 2. Converse, and 3. Anticipate.[12] As part of his keynote talk, Singhal stated, "A computer you can talk to? And it will answer everything you ask it?"[13]

See also


  1. ^ a b Singhal, Amit (May 16, 2012). "Introducing the Knowledge Graph: Things, Not Strings". Official Blog (of  
  2. ^ () Waters, Richard (May 16, 2012). "Google To Unveil Search Results Overhaul".  
  3. ^ Staff (December 4, 2012). "Get smarter answers from the Knowledge Graph from Português to 日本語 to русский".  
  4. ^ Akesson, Andrew (August 27, 2014). "Google My Business Profiles Start Ranking In Non-Branded Searches". Retrieved September 9, 2014. 
  5. ^ Newton, Casey (December 14, 2012). "How Google is taking the Knowledge Graph global". CNET. 
  6. ^ Brown, Aaron (December 12, 2012). "Get smarter answers from the Knowledge Graph from Português to 日本語 to русский". Inside Search (Google). 
  7. ^ Orlowski, Andrew (13 January 2014). "Google stabs WorldHeritage in the front".  
  8. ^ Kohs, Gregory (6 January 2014). "Google’s Knowledge Graph Boxes: killing WorldHeritage?".  
  9. ^ Marshall, Gary. "Like Harvey Dent, Google has become Two Face".  
  10. ^ Andrieu, Olivier (14 January 2014). "Le Knowledge Graph de Google ferait baisser le trafic de WorldHeritage" (in French). Abondance. Retrieved 15 January 2014. 
  11. ^ Dan Farber (30 July 2013). "Microsoft's Bing seeks enlightenment with Satori". Cnet. CBS Interactive Inc. Retrieved 3 December 2013. 
  12. ^ Google (May 15, 2013). "Google I/O 2013: Keynote". 
  13. ^ Jessica Lee (16 May 2013). "'"OK Google: 'The End of Search as We Know It. Search Engine Watch. Incisive Interactive Marketing LLC. Retrieved 20 May 2013. 

External links

  • Official website
  • Why Google Carousel is Important to Local Business at Web-matic 24/7. Matthew Johnson (with audio)
  • How the Knowledge Graph Affects Organic SEO at Return on Now.
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