World Library  
Flag as Inappropriate
Email this Article


Groupe Auchan SA
Private company, SA
Industry Retailing
Founded Roubaix, France (1961)
Founder Gérard Mulliez
Headquarters Croix, Lille Métropole, France
Number of locations
Area served
Key people
Vianney Mulliez, Chairman
Thierry Mulliez, Vice-Chairman
Products Discount store, electronics specialty, hypermarket, supercenter, supermarket, superstore, other specialty
Revenue 44.373 billion (2011)[1]
€1.283 billion (2011)[1]
€857 million (2011)[1]
Total assets €28.479 billion (2011)[1]
Total equity €9.286 billion (2011)[1]
Number of employees
269,000 (2011)
Parent Mulliez Group
Slogan La vie Auchan, elle change la vie
Auchan's lifestyle, it's changing your life!
Website /

Groupe Auchan SA (French pronunciation: ​) is a French international retail group and multinational corporation headquartered in Croix, France.[2] It is one of the world's principal distribution groups with a presence in 15 countries and 269,000 employees.

The company began when Gérard Mulliez opened his first self-service shop in Roubaix in the district of Hauts-Champs -pronunciation is very similar to "Auchan".[3]

Auchan has branches in France, and internationally in China, Hungary, India, Iraq, Italy, Luxembourg, Poland, Portugal, Romania, Russia, San Marino, Spain, Taiwan and Ukraine.

As of 2011, Auchan had 639 hypermarkets and 2,412 supermarkets around the world.


  • Mulliez family 1
  • Slogan 2
  • Operations around the world 3
    • People's Republic of China 3.1
    • United States 3.2
  • Own-label product brands 4
  • Divisions 5
  • Withdrawn ventures 6
  • Initial public offering 7
  • Criticism 8
    • Building collapse at Savar 8.1
  • See also 9
  • References 10
  • External links 11

Mulliez family

Auchan SA is controlled by the Mulliez family, one of the wealthiest in France and in Europe. The Mulliez family has interests in a large number of companies:

  • Decathlon (sports stores, not part of Auchan group )
  • Norauto (car repairs, not part of Auchan group)
  • Groupe Adeo (DIY shops)
  • Boulanger (electronic devices shops)
  • Phildar (fabric stores)
  • Accord Bank (loans)
  • Kiabi (clothes shops, not part of Auchan group)
  • Cultura (cultural products, family not invested in it)
  • Pimkie (girls' clothes)


The slogan of the company was La Vie, La Vraie, which translates into English as "Life, the real one". The slogan was changed in 2007 to: La vie Auchan, elle change la vie – "Auchan's lifestyle changes life (itself)".

Operations around the world

Country First store Hypermarkets Supermarkets Convenience stores Shopping centres
 China 1999 230 45
 France 1961 126 / 8* 268 / 141* 108
 Hungary 1998 19 18
 India 2012 11* 3*
 Iraq 2014 1 -
 Italy 1989 60[4] / 7* 276 / 1,385* 46
 Luxembourg 1996 1 1
 Poland 1996 26 / 53** 27 20
 Portugal 1996 33 9
 Romania 2006 33
 Russia 2002 68 / 13** 130 25
 San Marino 1989 - 5* -
 Spain 1981 55[5] 125 / 16* 111* 30
 Taiwan 2001 18 22
 Ukraine 2008 10 8

Note: stores with a star (*) are under franchise; stores with two stars (**) are being rebranded from the Real brand.[6]

People's Republic of China

Auchan opened its first store in Shanghai in 1999, and according to the Auchan (China) Investment Co. Ltd. official report in 2009, there are 114 stores opened nationwide in China. Suzhou Jinji Lake store that is located in Suzhou Industrial Park had nine million population during that fiscal year with over four hundred million turnover and became one of the biggest Auchan Hypermarket in the world. Suzhou store expanded in 2008 and is the biggest Auchan Hypermarket in People's Republic of China, second biggest in the world. Also, Auchan China led to open its online shopping website for store in Shanghai and Suzhou. Auchan offers online shopping only in those two cities so far and is opening in Suzhou its first AuchanDrive store, based on its French model (click & go) in May 2012.

United States

Auchan previously had a subsidiary, Auchan U.S.A.[7] It was the successor of interest to Texfield Inc. which did business as Auchan Hypermarket.[8] As of 2002 Auchan was the only French hypermarket chain to still have a U.S. presence.[9]

Auchan's first U.S. store opened in western Houston in 1988.[10] The 250,000-square-foot (23,000 m2) market was located on a 31.3-acre (12.7 ha) plot of land on Beltway 8, north of U.S. Route 59. The store was one of the first hypermarkets to open in the U.S.[7] David Kaplan of the Houston Chronicle said "it was fairly unusual and became something of a tourist attraction" when it had first opened.[11]

Auchan also opened a store in Greater Chicago in 1989. The store was a large hypermarket in the suburb of Bridgeview, Illinois.[12] It only sold food, and it was not as large as the stores that were in Houston. In 1991 the store closed.[11] It was later bought by a local Chicago chain, Dominick's supermarkets, and converted into an Omni Superstore by 1991.

Auchan's second Greater Houston location opened in southeast Houston in September 2000.[10] Kaplan said "Auchan had solid business its first years, but with only two stores in the country, the company lacked buying power and economy-of-scale advantages."[11] In January 2003 Auchan announced that both of its U.S. stores were making losses and were going to be closed; Auchan stated that it was instead going to concentrate its expansion in Asia and Europe.[10] Auchan U.S.A. sold its first Houston location to Ho Enterprises. Lewis Food Town occupied about 110,000 square feet (10,000 m2) of the space, with the rest of the space taken by other tenants.[7] Kaplan said that by 2003, "the Houston market is saturated with huge discounters and large grocery stores."[11] In addition, many similar stores, including an H-E-B Food and Drug Store, the Hong Kong Supermarket, a Sam's Club, and a Wal-Mart Supercenter had opened in proximity to the west Houston Auchan. In Europe zoning laws would prevent such a high concentration of similar stores. Kaplan further added that "In Europe, shopping malls are not as prevalent as they are in America, and Auchan's everything-under-one-roof concept has greater appeal" in Europe rather than in the United States.[11] The second former Auchan remains unoccupied, but was used as a shelter for Hurricane Katrina victims in 2005 and Hurricane Ike victims in 2008 due to its large space.[13]

Own-label product brands

  • Le Moins Cher (Translated: The least expensive) – Economy range similar to Asda Smartprice, Tesco Value or Sainsbury's Basics in the UK. In Portugal it's called "Polegar" (Translated: Thumb (Up)).
  • Les Produits Auchan (Translated: Auchan Products) – Own brand of products
  • Rik et Rok- Products designed for children (this is also a "club" for children)
  • Les Produits Régionaux (Translated: The regional products)- Regional products such as Breton biscuits
  • Mmm! – Gourmet Auchan products.
  • Mieux Vivre Bio/Sans Gluten (Translated: Live Better Organic/Without Gluten) – Auchan products that are either bio or without gluten.
  • Baby – Auchan products designed for babies.
  • Sabores de Portugal (Translated: Flavours of Portugal) – Exclusive brand for regional Portuguese products, available only in Portugal.
  • Каждый День (Kazhdyi Den', translated: Every day) – Local economy brand in Russia, positioned as having the lowest (even compared to other Auchan brands) price while meeting all quality standards.[14]
  • Наша Семья (Nasha sem'ja', translated: Our Family) – Local middle-class brand in Russia.[15]
  • Selecline for electrical appliances and electronics sold by Auchan.
  • Qilive for electrical appliances, electronics and some computer accessories sold by Auchan


IKEA's MEGA Fedyakovo shopping mall outside Nizhny Novgorod, Russia, featured with Auchan (the "Ашан" sign in the center of the building)
Auchan in Cesano Boscone near Milan, Italy
The Coquelles branch of Auchan
  • France : Auchan, Atac, Simply Market, Auchan Direct, Voyages Auchan, Banque Accord, Alinéa.
  • People's Republic of China : Auchan, RT Mart, Immochan, Accord Consulting.
  • Hungary : Auchan, Immochan, Accord Magyarország.
  • Italy : Auchan, Ipersimply Market, Simply Market, Punto Simply, La Bottega, Accord Italia.
  • Luxembourg : Auchan, Immochan.
  • Poland : Auchan, Alma, A-Tak, Immochan, Accord Finance, Simply Market.
  • Portugal : Jumbo, Pão de Açúcar, Oney, Jumbo Natureza, Immochan.
  • Romania: Auchan, Immochan, Accord Intermed Consumer Finance.
  • Russia : Ашан, Atak, Immochan, BA Finans.
  • San Marino : Simply Market.
  • Spain : Alcampo, Sabeco, Simply Market, Immochan, accordfin.
  • Republic of China (Taiwan): RT Mart, Immochan.
  • Ukraine: Ашан, Immochan, Oney.
  • On the Internet : AuchanDirect.Fr, VoyagesAuchan

Withdrawn ventures

Auchan opened a number of stores in Mexico; the first of these opened in Mexico City in 1997 and eventually grew to five stores. Faced with stiff competition from Wal-Mart, as well as local superstore chains Gigante and Comercial Mexicana, and French rival Carrefour (who also sold their stores and left the country in March 2005), Auchan decided to sell their stores to Comercial Mexicana and withdrew from Mexico in early 2005.

In 1997 Auchan sold its hypermarkets in Thailand to Groupe Casino.

In 2007 Auchan sold its Argentine stores to Wal-Mart and withdrew from the country.

Following a conflict with its Moroccan partner ONA, Auchan sold its 49% share in August 2007.

In January 2011 Auchan dropped out of the Dubai market after just two years.[16]

Initial public offering

Sun Art Retail Group Ltd., the Chinese hypermarket operator backed by Auchan will go Public in Hong Kong at 15 July 2011 with hope to raise about $1 billion.[17]


Building collapse at Savar

On 24 April 2013, the eight-story Rana Plaza commercial building collapsed in Savar, a sub-district near Dhaka, the capital of Bangladesh. At least 1,127 people died and over 2,438 were injured.[18] The factory housed a number of separate garment factories employing around 5,000 people, several shops, and a bank[19] and manufactured apparel for brands including the Benetton Group, Joe Fresh,[20] The Children's Place, Primark, Monsoon, and DressBarn.[21][22] Of the 29 brands identified as having sourced products from the Rana Plaza factories, only 9 attended meetings held in November 2013 to agree a proposal on compensation to the victims. Several companies refused to sign including Walmart, Carrefour, Bonmarché, Mango, Auchan and Kik. The agreement was signed by Primark, Loblaw, Bonmarche and El Corte Ingles.[23]

See also


  1. ^ a b c d e "Financial Report 2011" (PDF). Auchan Group. Retrieved 4 August 2012. 
  2. ^ "Contact." Auchan. Retrieved on 24 October 2012. "Groupe Auchan 40, avenue de Flandre – BP 139 59964 Croix Cedex – France"
  3. ^ Cédric Citrain, "A Cap occitan, on fête les 50 ans d'Auchan", Midi Libre" (Bézier edition),19 January 2011, p3.
  4. ^ "Volantini Auchan". CentroVolantini. Retrieved 24 February 2015. 
  5. ^ "Catalogos Alcampo". FolletoMania. Retrieved 11 June 2015. 
  6. ^ Iancu, Liviu (30 November 2012). "Auchan a cumpărat magazinele Real din ECE, inclusiv cele din România, pentru 1,1 miliarde de euro" (in Română). Ziarul Financiar. 
  7. ^ a b c Wollam, Allison. "Food Town to occupy portion of shuttered Auchan hypermarket." Houston Business Journal. Sunday 8 June 2003. Modified on Thursday 5 June 2003. Retrieved on 13 January 2011.
  8. ^ "NO. 97-1052." (Archive) Supreme Court of Texas. Retrieved on 13 November 2012. "AUCHAN USA, INC., SUCCESSOR IN INTEREST TO TEXFIELD, INC., D/B/A AUCHAN HYPERMARKET, RESPONDENT"
  9. ^ "Etats-Unis." Auchan. 25 May 2002. Retrieved on 13 January 2011. "Aujourd'hui, Auchan est la seule enseigne française d'hypermarchés encore implantée aux Etats- Unis."
  10. ^ a b c "Auchan to close Houston hypermarkets." Houston Business Journal. Monday 6 January 2003. Retrieved on 13 January 2011.
  11. ^ a b c d e Kaplan, David. "Auchan closing local stores to exit U.S. market." Houston Chronicle. 7 January 2003. Retrieved on 13 November 2012.
  12. ^ Liebeck, Laura (1988). "Auchan chooses Chicago for its 2nd hypermarket". Discount Store News. 
  13. ^
  14. ^
  15. ^
  16. ^ "Auchan closes its hypermarkert in DragonMart". 
  17. ^ Hu, Fox (20 June 2011). "Auchan-Backed Sun Art Said to Test Demand for Billion IPO in Hong Kong". Bloomberg. 
  18. ^ Ahmed, Saeed; Lakhani, Leone (14 June 2013), "Bangladesh building collapse: An end to recovery efforts, a promise of a new start", CNN, retrieved 16 December 2013 
  19. ^ Zain Al-Mahmood, Syed (24 April 2013). "Matalan supplier among manufacturers in Bangladesh building collapse".  
  20. ^ 'Extreme Pricing' At What Cost? Retailer Joe Fresh Sends Reps To Bangladesh As Death Toll Rises - Forbes
  21. ^ Nelson, Dean (24 April 2013). "Bangladesh building collapse kills at least 82 in Dhaka".  
  22. ^ Alam, Julhas (24 April 2013). "At least 87 dead in Bangladesh building collapse".  
  23. ^ Ovi, Ibrahim Hossain (2013), Buyers' compensation for Rana Plaza victims far from reality, retrieved 16 December 2013 

External links

  • Official website
  • Official website (French)
  • Auchan U.S.A. (Archive)
  • Auchan Romania (Romanian)
  • (Auchan Hypermarkets in China) (simplified Chinese)
  • (AuchanDrive in China) (simplified Chinese)
  • Auchan Hungary
  • Auchan Russia
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.