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Yerevan Brandy Company

 

Yerevan Brandy Company

Yerevan Brandy Company
Closed Joint-Stock Company
Industry Drinks
Founded 1887
Headquarters Yerevan, Armenia
Key people
Ara Grigoryan (Managing Director)
Products Alcoholic beverages
Website .am.ybcwww

Yerevan Brandy Company (YBC) (Armenian: Երևանի Կոնյակի Գործարան (Yerevani Konyaki Gortsaran)) is the leading enterprise of Armenia for the production of alcoholic beverages. Its main brand name is Ararat. Currently the company boasts a large following, particularly in Russia, as well as in Ukraine and Belarus. The Russian market accounts for about 85% of exports.[1] YBC is owned and operated by the French giant Pernod Ricard.

Contents

  • History 1
  • Production and current state 2
  • References 3
  • External links 4

History

Yerevan Brandy Company

Yerevan Brandy Company was founded in 1887 by a wealthy 1st guild merchant Nerses Tairyants with the help of his cousin Vasily Tayrov. Tairyants began distilling brandy at the winery he had founded ten years earlier inside the former fortress of Yerevan. The enterprise reached its hey-day in 1898, when it was acquired by Nikolay Shustov, a well-known Russian Merrill Lynch International of London. Among the famous admirers of Armenian brandy were Winston Churchill, Agatha Christie and Frank Sinatra.[2]

Yerevan Brandy Company Museum

Production and current state

One of factory's oak barrel depositories

From 1953 until 1991 YBC was the only plant that produced Armenian brandy. The remaining plants of Armenia were occupied solely by distillation. YBC bottled ordinary (three -, four- and five-year) brandy's as well as the famous labelled brands ("Dvin", "Yerevan", "Nairi", "Vaspurakan", "Ararat" and "Akhtamar"). YBC's monopoly to bottle and export brandy was liquidated in 1991. For more than 20 years (from 1948 through 1973) the chief technologist of YBC was Markar Setrakyan (Hero of Socialist Labor).

In April 1999, on the initiative of YBC a new standard was introduced in the Republic of Armenia named "Armenian cognac", which rigidly regulates the production of this beverage. YBC remains the uncontested leader on the volume of production and the export of Armenian brandy. YBC possesses approximately 90% of the total reserve of genuine brandy in Armenia. Several YBC brands are inaccessible to the retail network and can only be obtained at factory's shop: "Erebuni" - 25 years, "Kilikia" - 30 years, "Sparapet" - 40 years and "Noah's Ark" - 70 years of ageing in wooden casks. Currently YBC brandy is supplied to 25 countries. 47 countries have registered the trade marks of YBC. For four years in a row the brand "Ararat" was favored in Russia as "Product of the year".

References

  1. ^ BBC: Spirited return for Armenian brandy, 8 June, 2004
  2. ^ a b


External links

  • Official website

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