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For the Charlotte, North Carolina, radio station, see WHQC.
City of license Millbrook, Alabama
Broadcast area Montgomery, Alabama
Branding Magic 97
Slogan "The Best Variety of Hits and Oldies"
Frequency 97.1 MHz
Format Urban adult contemporary
ERP 1300 watts
HAAT 214 meters
Class A
Facility ID 8662
Transmitter coordinates

32°20′06″N 86°17′16″W / 32.33500°N 86.28778°W / 32.33500; -86.28778

Callsign meaning W W MaGic
Former callsigns WXEF, WMCZ
Owner Clear Channel Communications
(Capstar TX Limited Partnership)
Sister stations WHLW, WZHT
Webcast Listen Live

WWMG (97.1 FM) is an urban adult contemporary music formatted radio station licensed to Millbrook, Alabama, USA. The station is known as "Magic 97" and serves the Montgomery, Alabama, area.[1]

The station has been issued a construction permit by the Federal Communications Commission to increase its effective radiated power from 1300 Watts to 5400 Watts.[2]


WWMG is the Montgomery affiliate for the Steve Harvey Morning Show (which previously aired on sister WZHT until October 2013) and the nighttime Keith Sweat Hotel. It was the former home of Tom Joyner in the mornings before being replaced by Harvey; Joyner now airs on WJWZ. Under its format, it plays R&B and Soul music from the 1960s into today's currents. Under Clear Channel's Montgomery division, the station's adult variation of the urban format complements its sister stations WZHT and WHLW.


This station used the call sign WXEF from February 2 to October 16, 1992, when it was assigned WMCZ which it held until September 16, 2004. The station then switched to WWMG, the current assigned call letters.[3]


External links

  • WWMG official website
  • Query the FCC's FM station database for WWMG
  • Radio-Locator information on WWMG
  • Query Nielsen Audio's FM station database for WWMG

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