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Susan Wojcicki

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Susan Wojcicki

Susan Wojcicki
Wojcicki at TechCrunch Disrupt SF 2013
Born Susan Diane Wojcicki
(1968-07-05) July 5, 1968 [1]
Santa Clara County, California
Alma mater Harvard College (A.B.)
University of California, Santa Cruz (M.S.)
UCLA Anderson School of Management (M.B.A.)
Occupation CEO of YouTube
Children 5
Parent(s) Stanley Wojcicki
Esther Wojcicki
Relatives Janet Wojcicki, Anne Wojcicki (sisters) Sergey Brin (brother-in-law, 2007–2015)

Susan Diane Wojcicki ( ; born July 5, 1968) is an American technology executive. She is the current CEO of YouTube.[2][3]

Early life and education

She is the daughter of [5] She attended Gunn High School in Palo Alto, California, and wrote for the school newspaper.[6]

Wojcicki studied history and literature at Harvard University and graduated with honors in 1990. She originally planned on getting a PhD in economics and going into academics, but changed her plans when she discovered technology.[5]

She also received her Master's of Science in economics from the University of California, Santa Cruz in 1993 and a Master's in Business Administration from the UCLA Anderson School of Management in 1998.[7]


In September 1998, the same month that Google was incorporated, its founders Larry Page and Sergey Brin set up office in Wojcicki's garage in Menlo Park.[8][9] Before becoming Google's first marketing manager in 1999, Wojcicki worked in marketing at Intel in Santa Clara, California[5] and was a management consultant at Bain & Company and R.B. Webber & Company.[10] At Google, she worked on the initial viral marketing programs as well as the first Google doodles.[11] Wojcicki also took part in the development of successful contributions to Google such as Google Images and Google Books. [12]

Wojcicki grew within Google to become senior vice president of Advertising & Commerce and lead the advertising and analytic products including AdWords, AdSense, DoubleClick, and Google Analytics.[7] She developed AdSense, which became Google's second largest source of revenue.[7] She oversaw Google Video, and proposed to Google's board that the company should purchase YouTube, then a small start-up that was competing with Google.[7] She handled two of Google’s largest acquisitions: the $1.65 billion purchase of YouTube in 2006 and the $3.1 billion purchase of DoubleClick in 2007. In February 2014 she became the CEO of YouTube.[13]

Wojcicki, called "the most important person in advertising"[14] was named to Time Magazine’s 100 most influential people in 2015 [15] and described in a later issue of Time as “the most powerful woman on the internet”. [16]

Wojcicki was named #1 on the Adweek 50 list in 2013.[17] She was named #27 on Vanity Fair's New Establishment list in 2015. [18]

Personal life

Wojcicki married Dennis Troper on August 23, 1998 in Belmont, California.[19] They have five children. On December 16, 2014, ahead of taking her fifth maternity leave, Wojcicki wrote an op-ed in the Wall Street Journal about the importance of paid maternity leave. She is often quoted talking about the importance of finding balance between family and career. [20]


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External links

  • [http://SusanWojcicki susanwojcickiSusanWojcicki Susan Wojcicki] on Twitter
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