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Type Private
Industry Retail, apparel, e-commerce
Founded 2002 in Pittsburgh, Pennsylvania
Founders Eric Koger
Susan Gregg-Koger
Headquarters San Francisco, California, United States (2010)
Key people Eric Koger, Chief Executive Officer
Susan Gregg-Koger, Chief Creative Officer
Products Clothing, accessories, decor
Revenue $15 million+ (2009)[1]
Employees 400+[2]

ModCloth is an American online retailer specializing in vintage, vintage-inspired and indie clothing, accessories and decor.[3] They sell items from numerous different brands, and every day they offer new products. In addition to original items, they sell single authentic vintage items from various eras past. The company is headquartered in San Francisco’s South of Market District.[4] They also have an office in the historic Coast Savings Building in Los Angeles,[5][6] as well as an office and fulfillment center in Pittsburgh, PA.[7] The company offers careers and internships in their various locations.

In addition to clothing and decor sales, the Modcloth site has a blog that features contents, such as the Written Wardrobe, and various entries about fashion, cooking, crafting, and all things vintage-inspired. The Written Wardrobe section contains fiction prose, nonfiction, and poetry that were chosen among numerous entries from Modcloth fans.


  • History 1
  • Recognition 2
  • References 3
  • External links 4


ModCloth was launched as a website in 2002 by Susan Gregg-Koger with the help of her then-boyfriend, now-husband Eric Koger.[8] The pair continued working on the website while attending Carnegie Mellon University,[8] and went full-time with the operation in 2006.[9] Since then, the company has grown, and achieved 50% YOY growth in 2012.[10] It relocated headquarters from Pittsburgh's Strip District to San Francisco in 2010, but has kept its Pittsburgh division operational.[11]

ModCloth had over $100 million in retail sales in 2012.[12]



  • No. 19 on “World’s 50 Most Innovative Companies” list by Fast Company.[13]
  • No. 14 on “Most Innovative Social Media Companies” list by Fast Company.[14]


  • Founders Susan and Eric Koger named to Forbes' “30 Under 30” list for Art & Style.[15]
  • Founders Susan and Eric Koger named among the 30 Most Influential Young Entrepreneurs of 2012[16] by


  • Founders Susan and Eric Koger named to Forbes' “30 Under 30” list for Technology.[17]
  • Co-founder and CCO Susan Koger named a Champion of Change by The White House.[18]


  • “#2 Fastest-Growing Private Company in America” - Inc. [19]
  • “America’s Fastest-Growing Retailer” - Inc.[20]
  • ModCloth was ranked #2 in Inc.'s Inc. 500 list in 2010.[21]
  • Eric Koger named Entrepreneur of the Year for the Upstate New York, Western Pennsylvania and West Virginia region in the eBusiness category[22]
  • ModCloth receives a Webby Award for Best of the Web for Retail.[23]


  • Founders Susan Gregg-Koger and Eric Koger named no. 2 and no. 3 30 Under 30: America's Coolest Young Entrepreneurs by Inc. (Magazine[8]



  1. ^ New York Times Blog - Modcloth Shows How to Win by Losing
  3. ^ ModCloth About Us
  4. ^ SFGate ModCloth Company Headquarters Info
  5. ^ ModCloth Crunchbase Profile
  6. ^ Coast Savings Building Sells for $16.5 Million
  7. ^ ModCloth Careers Page
  8. ^ a b c Inc. Magazine's 30 Under 30: America's Coolest Young Entrepreneurs
  9. ^ 30 Under 30 2009 - Susan Gregg Koger, Eric Koger
  10. ^ ModCloth’s 2012 ends shipping 1.2m orders, now with 1,200 featured designers, holiday requests up 52%
  11. ^
  12. ^ "ModCloth, Now With Over $100 Million In Annual Revenue, Is Going Mobile First". 
  13. ^ World’s 50 Most Innovative Companies
  14. ^ The Most Innovative Social Media Companies
  15. ^ 30 Under 30: Art & Style
  16. ^ 30 Most Influential Young Entrepreneurs of 2012
  17. ^ 30 Under 30: Technologye
  18. ^ Champions of Change
  19. ^ First Round Capital
  20. ^ America's Fastest Growing Retailer
  21. ^ Inc. magazine, September 2010
  22. ^ CEO of ModCloth, Eric Koger, Wins Entrepreneur of the Year
  23. ^ The Webby Awards
  24. ^ Another Fashion Website Similar to ModCloth

External links

  • Official website
  • ModCloth CrunchBase Page
  • Interview with Susan and Eric Koger
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