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Manitoba Liquor Control Commission

Manitoba Liquor Control Commission
Crown corporation
Industry Retail (Department & Discount)
Founded 1923
Headquarters Winnipeg, Manitoba
Products Liquor sales and distribution to both consumers and businesses
Revenue approx: $284.1 Million CAD (fiscal 2013-2014)[1]
Number of employees
Website Manitoba Liquor Control Commission corporate website
Liquor Mart in Winnipeg, Manitoba

The Manitoba Liquor Control Commission is a Crown Agency mandated with regulating, distributing and selling beverage alcohol in the Canadian province of Manitoba.


  • History 1
  • Activities 2
    • Social Responsibility Campaigns 2.1
  • Merger 3
  • Jets Tickets Controversy 4
  • References 5


The Liquor Control Commission of Manitoba (MLCC, LC or The Commission as it is locally known) was established in 1923 to control the sale of alcoholic beverages in Manitoba. The Liquor Control Act empowers the Commission to buy, import and sell liquor; control the possession, sale and transportation of liquor; and to establish liquor outlets throughout the province of Manitoba.[3]


The MLCC's annual sales exceed $620 million, making it one of the single largest buyers of beverage alcohol in the world.[3] The MLCC's net profits are surrendered to the Provincial treasury.[3]

The MLCC employs approximately 1,200 full and part-time employees.[2] Workers at the MLCC are members of the Manitoba Government Employees Union.[4] In October 2008, MLCC was named one of "Canada's Top 100 Employers" by Mediacorp Canada Inc., and was featured in Maclean's newsmagazine. Later that month, MLCC was also named one of Manitoba's Top Employers, which was announced by the Winnipeg Free Press newspaper.[5]

It is headquartered in Winnipeg and has 51 Liquor Marts, 175 Liquor Vendors (partners with the MLCC), and eight specialty wine stores throughout Manitoba.[6] The MLCC's products include a total of 4,341 active product listings as of 2012.

The MLCC's enforcement of liquor controls includes inspections of licensed premises, sale permit functions as well as professional shoppers in liquor marts to ensure proof-of-age challenges.[7]

Social Responsibility Campaigns

The MLCC runs several social responsibility programs to promote the responsible sale and consumption of beverage alcohol:[7]

  • "Be UnDrunk" - a binge drinking awareness program
  • "Be With Child-Without Alcohol" - an alcohol and pregnancy advertisement program
  • "Be Safe & Sober" - an anti-drunk driving campaign
  • "Be the Influence" - a program to influence children's attitudes towards alcohol
  • "Report Impaired Driving: Call 911" - a program partnered with MPI, MADD Canada and the city of Brandon police service to encourage drivers to report impaired drivers
  • "Operation Red Nose" - the MLCC is a sponsor of this annual safe ride home program


The 2012 Provincial budget announced a plan to merge the Manitoba Liquor Control Commission with Manitoba Lotteries, to form the Manitoba Liquor and Lotteries Commission.[8] The merger is expected to save approximately $300,000 by moving to a single CEO and board of directors.[9] The process is expected to take a year to complete, once an independent consultant is hired to review both corporations.[2]

In September 2012, the province held public consultations in six communities to discuss the merger: Thompson, The Pas, Brandon, Winkler and Winnipeg.[10]

Jets Tickets Controversy

In 2012, 444 Winnipeg Jets tickets were received by the MLCC in exchange for $250,000 a year it spends to advertise at games.[11] Of these, four tickets went to the office of the minister responsible for MLCC, 66 went to the board, 188 went to head office staff, 108 to store managers, 62 to MLCC executives, eight to the MLCC social club, and four to charity.[11]

MLCC negotiated 10 seats for every Jets home game of the year.[12] Eight seats were Section 100 seats in the lower bowl, which can cost up to $199 and are the most expensive seats available.[12] Two seats were in the upper bowl.[12] MLCC board members used all 10 seats during the home opener game.[12] The $250,000 of advertising money would otherwise have gone to the provincial government.[12]

As of May 2012, the Crown Corporations Council is drafting a policy to prevent top officials from getting free Winnipeg Jets tickets.[11]


  1. ^ "Annual Report 2014" (PDF). Manitoba Liquor Control Commission. Retrieved 4 November 2014. 
  2. ^ a b c "Merger surprises employees".  
  3. ^ a b c "Who We Are". Manitoba Liquor Control Commission. Retrieved 22 October 2012. 
  4. ^ "Collective Agreement between Liquor Control Commission of Manitoba of the first part and Manitoba Government and General Employees’ Union" (PDF). MGEU. 17 February 2010. Retrieved 22 October 2012. 
  5. ^ "Reasons for Selection, 2009 Canada's Top 100 Employers Competition". 
  6. ^ "Manitoba Liquor Mart Locations"
  7. ^ a b "Annual Report 2012" (PDF). Manitoba Liquor Control Commission. Retrieved 22 October 2012. 
  8. ^ "BUDGET 2012: CROWN CORPORATIONS MERGER MOVES AHEAD WITH NEW BOARD AND PRESIDENT" (PDF). Manitoba Liquor Control Commission. 3 May 2012. Retrieved 22 October 2012. 
  9. ^ Lett, Dan (18 April 2012). "To merge or not to merge".  
  10. ^ Owen, Bruce (7 September 2012). "Province seeks public input on alcohol, gambling".  
  11. ^ a b c "Manitoba liquor, lottery corp. promises Jets ticket policy". CBC News. 9 May 2012. Retrieved 23 October 2012. 
  12. ^ a b c d e Brodbeck, Tom (8 May 2012). "MLCC kept best Jets tickets".  
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