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HSV (TV station)

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Title: HSV (TV station)  
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Subject: Seven Network, Seven West Media, Seven News, 7mate, 7TWO
Collection: Seven Network, Television Channels and Stations Established in 1956, Television Stations in Melbourne
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HSV (TV station)

Melbourne, Victoria
City of license Melbourne, Victoria
Branding Seven
Slogan Gottaloveit on 7
Channels Digital: 6 (VHF)
Affiliations Seven (O&O)
Owner Seven West Media Limited
(Channel Seven Melbourne Pty Ltd)
First air date 4 November 1956
Call letters' meaning Herald
Former channel number(s) 7 (VHF) (analog)
Transmitter power 200 kW (analog)
50 kW (digital)
Height 555 m (both)[1]
Transmitter coordinates

HSV is a television station in Melbourne. It is part of the Seven Network, one of the three main commercial television networks in Australia, and its first and oldest station, having been launched in time for the 1956 Summer Olympic Games in Melbourne. HSV-7 is the home of the AFL coverage.

The HSV building (also known as 'Broadcast Centre Melbourne') is the network's operations hub, where the Master Control Room is located for all metropolitan and regional feeds to be controlled. Programming line-up, advertisement output, feed switching, time zone monitoring and national transmission output are delivered here. All Seven Network owned and operated studios have their LIVE signals relayed here (e.g.) ATN's output is fed to HSV and then transmitted via satellite or fibre optic to the towers around metropolitan Sydney, etc.


  • History 1
  • Headquarters 2
  • Current programming 3
    • BCM 7 Melbourne Studios 3.1
    • Global Television Studios 3.2
    • Docklands Studios Melbourne 3.3
    • Location 3.4
  • Past programming 4
    • News and Current Affairs 4.1
    • Entertainment 4.2
      • Drama 4.2.1
      • Sport 4.2.2
  • Seven News Melbourne 5
    • Local News Bulletins 5.1
    • Presenters and reporters 5.2
      • Anchors 5.2.1
      • Reporters 5.2.2
      • Past presenters 5.2.3
      • Past reporters 5.2.4
      • Other Notable presenters 5.2.5
  • See also 6
  • References 7
  • External links 8


The station began test transmissions in July 1956, and became the first 7 station in Australia and the first in Melbourne, commenced broadcasting on 4 November,[2] soon after the Commonwealth Government started issuing television licenses. In the opening ceremony, Eric Pearce declared :

"We dedicate this station to the full service of the community. To Australian life - the happy families in the homes - we promise to serve you faithfully and well".

HSV-7 and rival station GTV-9 were formed in time to broadcast the Melbourne Olympics, while Sydney stations TCN-9 and ATN-7 in Sydney relayed the Melbourne coverage. HSV-7 was originally owned by The Herald and Weekly Times Ltd, owners of The Herald and The Sun (now merged as the Herald Sun). These papers gave rise to the call sign HSV (the 'V' stands for Victoria, as is the normal protocol for commercial television call signs to have the third letter indicate the state where the station is licensed, although for publicity purposes HSV was said to stand for Herald Sun Vision)

The station's "Melbourne's Alive" promo, which ran in 1999.

In March 1960, the station converted an old cinema in Fitzroy into the southern hemisphere's first fully remote studio, fully equipped with RCA TRT video tape recorders, cameras and vision mixing equipment, as well as major stage and artist areas and audience seating. It was connected back to the station's main Dorcas Street studios by multiple microwave links. The studios were opened with a major live show featuring Bob Crosby and his band and Jimmy Edwards, among others.

The station began to identify as Channel Seven in the late 1960s, and since the early 1970s has used the national Seven Network logos, and has followed the network's on-air presentation and programming. In 1979, Fairfax bought a substantial share of HSV-7 after many failed bids for the entire station. In December 1986 the station was purchased in its entirety by Rupert Murdoch's News Limited. In February 1987 HSV-7 was sold back to Fairfax, along with Brisbane station BTQ-7. As a result of the payback, HSV's unique faces-sports program World of Sport, newsreader Mal Walden and its Hello Melbourne campaign, Australia's contribution to the Hello News campaigns (which by then had spread to Seven's Adelaide and Perth stations, to Tasmania through TasTV and to Queensland through Darling Downs Television 10-4-5a)-were all pulled out. Walden later moved to Ten (ATV-10) as a result of this.

In late 1987, the government introduced cross-media ownership laws which forced Fairfax to choose between its print and broadcast operations. It chose print, and HSV-7 was sold to Christopher Skase's Qintex, which already owned Seven stations in Sydney, Adelaide and Perth. Skase himself pledged to revitalize the channel and its programs after a year of ratings losses against Ten and Nine, as well as SBS, and to bring it back to its place among Melbourne viewers. In 1990, Qintex was sent into damage control after Skase escaped extradition proceedings, and the Seven Network became a discreet company. Entrepreneur Kerry Stokes bought the network in 1995. In November 2011, the station celebrated 55 years on air in Melbourne. At 9 am on Tuesday 10 December 2013, HSV-7 closed its analogue signal as part of the final phase of the national switchover to digital only transmissions. The event was marked on-screen with a special five-minute retrospective of the station's local and networked programming during its 57 years on air.


Broadcast Centre Melbourne, centre of programming operations for the entire Seven Network and the headquarters for Seven Melbourne.

HSV's former production studios and headquarters were originally located in, Dorcas Street Studios, South Melbourne. HSV remained at Dorcas Street Studios until March 2002 when news, current affairs and sport shows, were moved to the new headquarters in the Docklands. The main production studios located on Dorcas Street Studios and were sold off to Global Television (Australia) in 2007, while the former offices and news studios were demolished in 2009. The Seven Network now chooses to hire studios facilities for all Melbourne-based entertainment, drama and reality programmes. Docklands Studios Melbourne and Global Television (Australia) are now home to shows such as Dancing with the Stars (Australian TV series), Melbourne-based quiz show Deal or No Deal. and Melbourne-based drama Winners and Losers.

The new facilities, known as Broadcast Centre Melbourne or BCM, are located near the Etihad Stadium in Docklands. On 11 March 2002, the first Seven News Melbourne bulletin, fronted by Peter Mitchell, was broadcast from these offices for the first time. The centre consists of 3 studios, A theatre studio, product studio and news studio that opens onto the newsroom.The offices are used as the transmission control centre for Seven's owned-and-operated stations in Melbourne, Sydney, Brisbane, Adelaide, Perth and regional areas of Queensland. Approximately 200 full-time employees work in the building, with an additional 100 hired as casual or part-time. BCM experienced a major power failure which resulted in a total blackout across the whole Seven Network, as well as all regional affiliates, during the programme Blue Heelers in April 2005. Currently the "BCM" studios produce Seven News, Today Tonight and are becoming the networks main play-out centre for sports broadcasting. While broadcasting on air, National news programs will often refer to "BCM" as 'News Centre' and 'Sports Central' is commonly used for sports programs.

Current programming

Locally produced programs by or with HSV-7 Melbourne.

BCM 7 Melbourne Studios

Global Television Studios

Docklands Studios Melbourne


Seven Melbourne is also the official broadcaster for these major events in Melbourne.

Past programming

News and Current Affairs




Seven News Melbourne

A tram in Seven News Melbourne wrap livery outside Melbourne Town Hall.
Wideshot of Melbourne's news studio, with Peter Mitchell presenting.

Seven News Melbourne is directed by Simon Pristel and presented by Peter Mitchell on weeknights and Jennifer Keyte on weekends from Broadcast Centre Melbourne. Sport is presented by Tim Watson on weeknights and Sean Sowerby on weekends. Weather is presented by Jane Bunn on weeknights and David Brown on weekends.

Current weeknight presenter Peter Mitchell held the role of weekend presenter for then-title Seven Nightly News between 1987 and 2000 when he replaced the short-lived presenting duo of David Johnston and Anne Fulwood. Jennifer Keyte was appointed as main weeknight presenter in 1990, becoming Australia's first solo female primetime commercial news presenter. In a network reshuffle in 1996, Keyte terminated her employment after the Seven Network attempted to pair her with David Johnston, who went to present solo for three years. She returned in 2003, assuming the role as weekend presenter, succeeding Jennifer Adams.

Following decades of coming second in television ratings to Nine News Melbourne and Ten News Melbourne (later Ten News At Five from 2008 onwards), Seven News Melbourne went into a tight contest to win the ratings battle from February 2005. In recent ratings reports, Seven News has gained the number one position.[3] This was subsequently followed by a series of advertisements and promos which have touted Seven News Melbourne as Melbourne's New #1 and Nine altering their promotions to simply say Melbourne's Best News - a throwback to the 1980s when National Nine News Melbourne was being beaten in the ratings by ATV-10's Ten Eyewitness News. But, it was replaced in 2009 when Nine News returned to win the Melbourne news ratings battle.

Afternoon news updates for Melbourne are presented by Rebecca Maddern or another reporter, while Peter Mitchell presents weeknight updates. Jennifer Keyte presents all weekend news updates. Rebecca Maddern, Nick Etchells and Jacqueline Felgate are the fill-in news presenters, with Nathan Templeton as the fill-in sport presenter.

From August 2015 Seven News Melbourne began producing a local afternoon news bulletin. Jacqueline Felgate presents the afternoon news every weekday from 4.00pm-5.00pm to Melbourne and country Victoria.

Local News Bulletins

  • Seven News Melbourne (weekdays) 6.00-7.00pm - anchored by Peter Mitchell
  • Seven News Melbourne (weekends) 6.00-7.00pm - anchored by Jennifer Keyte
  • Seven Afternoon News Melbourne (weekdays) 4.00-5.00pm - anchored by Jacqueline Felgate

Presenters and reporters



Past presenters

Past reporters

Other Notable presenters

See also


  1. ^ HAAT estimated from using EHAAT.
  2. ^ Communications - Television - Radio and telecommunications - The transmitting tower of Herald-Sun Television Pty Limited at Mount Dandenong, Victoria - Shown at the base of the tower are parabolic discs that pick up the signal transmitted by the studios in the city National Archives of Australia 1956 Retrieved on 18 December 2008
  3. ^ "How Seven trumped Nine".  
  4. ^ Vale Geoff Raymond
  5. ^ a b TV Times, 5 March 1969 - TelevisionAU
  6. ^ The Age, 1 November 1956 - TelevisionAU
  7. ^ a b TV Week, 22 February 1964 - TelevisionAU
  8. ^ TV Week, 28 December 1968 - TelevisionAU

External links

  • Seven Network official site
  • Channel Seven History at Wayback Machine
  • Early TV in Melbourne at eMelbourne
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