World Library  
Flag as Inappropriate
Email this Article

Google Shopping

Article Id: WHEBN0000401401
Reproduction Date:

Title: Google Shopping  
Author: World Heritage Encyclopedia
Language: English
Subject: Criticism of Google, Scroogled, Google Search, Book sources, Faceted search
Collection: Comparison Shopping Websites, Google Search, Google Services
Publisher: World Heritage Encyclopedia

Google Shopping

Google Shopping
Operating system Any (web based application)
Type Price comparison
Website /

Google Shopping,[1] formerly Google Product Search, Google Products and Froogle, is a Google service invented by Craig Nevill-Manning which allows users to search for products on online shopping websites and compare prices between different vendors.

Originally, the service listed prices submitted by merchants, and was monetized through AdWords advertising like other Google services. However, in May 2012, Google announced that the service (which was also immediately renamed Google Shopping) would shift in late-2012 to a paid model where merchants would have to pay the company in order to list their products on the service.[1][2]


  • History 1
    • Change to paid listings 1.1
  • Naming 2
  • Countries 3
  • References 4
  • External links 5


Created by Craig Nevill-Manning[3] and launched in December 2002, Froogle was different from most other price comparison services in that it used Google's web crawler to index product data from the websites of vendors instead of using paid submissions. As with Google Search, Froogle was instead monetized using Google's AdWords keyword advertising platform.[4][5]

With its re-branding as Google Product Search, the service was modified to emphasize integration with Google Search; listings from the service could now appear alongside web search results.[6]

Change to paid listings

Alongside the announcement of an immediate re-brand to Google Shopping on May 31, 2012, Google also announced that in late 2012, it would change the service to use a "pay-to-play" model, where merchants would have to pay Google to list their products on the service, with results influenced by both relevance and the bid amounts they pay. Google justified the move by stating that it would allow the service to "deliver the best answers for people searching for products and help connect merchants with the right customers."[1][7]

The change proved controversial; some small businesses showed concern that they would not be able to compete with larger companies that can afford a larger advertising budget.[2] Microsoft's Bing also attacked the move in an advertising campaign known as "Scroogled", which called Google out for using "deceptive advertising practices" and suggesting that users use its competing Bing Shopping service instead.[8]

Google also revealed plans to integrate Google Catalogs with Google Shopping, to give users "more ways to find ideas and inspiration as you shop and engage with your favorite brand".[9]


Google Shopping was originally known as Froogle, a pun on the term "frugal". On April 18, 2007, the product was renamed Google Product Search; the name was dropped due to concerns surrounding internationalization, people not understanding the pun or understanding what the service was actually about, and concerns related to the company's trademark infringement lawsuit against competing website Froogles.[6] On May 31, 2012, the product was renamed to Google Shopping.[1] The URL "" remains as a redirect to Google Shopping's website.


Google Shopping is currently available in:[10][11]

  • United States
  • United Kingdom
  • Germany
  • France
  • Japan
  • Italy
  • Spain
  • Netherlands
  • Brazil
  • Australia
  • Switzerland
  • Austria
  • Belgium
  • Denmark
  • Mexico
  • Norway
  • Poland
  • Sweden
  • Turkey
  • Czech Republic
  • Canada
  • India
  • Russia


  1. ^ a b c d "Google Commerce: Building a better shopping experience". Google Commerce Blog. 31 May 2012. Retrieved 9 July 2012. 
  2. ^ a b Efrati, Amir (1 June 2012). "Google Makes Shopping Site Pay-to-Play". The Wall Street Journal. Retrieved 9 July 2012. 
  3. ^ David A. Vise; Mark Malseed (2006). The Google Story. Delta Trade Paperbacks. pp. 137–.  
  4. ^ "Google searches out an e-tail niche". CNET. Retrieved 28 March 2013. 
  5. ^ "Will Froogle Be a Google for Shoppers?". Businessweek. Retrieved 28 March 2013. 
  6. ^ a b "Google takes the pun out of shopping". CNET. 18 April 2007. Retrieved 28 March 2013. 
  7. ^ Sullivan, Danny (31 May 2012). "Google Product Search To Become Google Shopping, Use Pay-To-Play Model". Search Engine Land. Retrieved 9 July 2012. 
  8. ^ "Microsoft Scroogled Site Challenges Google Shopping Honesty". InformationWeek. Retrieved 30 March 2013. 
  9. ^ "Google Catalogs Comes To The Web, Now Integrated With Google Shopping". TechCrunch. Retrieved October 1, 2012. 
  10. ^ Google Shopping Rolls Out In More Countries. WebProNews. Retrieved on 2013-11-29.
  11. ^ Inside AdWords: Google Shopping now available in 8 new countries. (2013-11-07). Retrieved on 2013-11-29.

External links

  • Google Shopping
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.