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Business Insider
Web address
Commercial? Yes
Type of site Online Newsroom
Available in English
Owner Business Insider Inc.
Editor Henry Blodget
Launched February 2009
Alexa rank positive decrease 242 (April 2014)[1]
Current status Active

Business Insider is a US business, technology, and liberal politics news website launched in February 2009 and based in New York City. Founded by DoubleClick Founder and former CEO Kevin P. Ryan, it is the overarching brand where Silicon Alley Insider (launched May 16, 2007) and Clusterstock (launched March 20, 2008) appear.[2] The site provides and analyzes business news and acts as an aggregator of top news stories from around the web. Its original works are sometimes cited by other, larger, publications such as The New York Times[3] and domestic news outlets like NPR.[4] The online newsroom currently employs a staff of 50, and the site reported a profit for the first time ever in the 4th quarter of 2010.[5] In June 2012 it had 5.4 million unique visitors.[6]

Business Insider hosts industry conferences including IGNITION,[7] which explores the emerging business models of digital media. In January 2012, Business Insider launched BI Intelligence,[8] a subscription research service that provides data and analysis of the mobile, payments, eCommerce and digital media industries. The site each year publishes editorial franchises such as the "Digital 100: The World's Most Valuable Private Tech Companies".[9]


  • Contributors 1
  • Commendations 2
  • References 3
  • External links 4


The site editors vary greatly in background. CEO and Editor-In-Chief dotcoms,[10] including Techdirt. Deputy editor Nicholas Carlson previously worked at and Gawker Media's Silicon Valley gossip blog, Valleywag. Senior editor Jim Edwards previously was managing editor at Adweek.


Business Insider was named to the Inc. 500 in 2012. The Clusterstock section appeared in the Time article "Best 25 Financial Blogs",[11] and the Silicon Alley Insider section in the PC Magazine article "Our Favorite Blogs 2009".[12] Business Insider was an official Webby honoree for Best Business blog in 2009.[13]


  1. ^ " Site Info".  
  2. ^ "Welcome To Business Insider". Retrieved April 5, 2013. 
  3. ^ Harshaw, Tobin (October 30, 2009). "Was the Car Rebate Plan a Clunker?". Opinionator (New York Times blog). Retrieved May 25, 2010. 
  4. ^ "What's Fair Stock Value Anyway?". National Public Radio (Washington DC). December 2, 2008. 
  5. ^ "Business Insider Turns A$2,127 Profit On $4.8 Million in Revenue". TechCrunch. March 7, 2011. 
  6. ^ Hagey, Keach. "Henry Blodget's Second Act".  
  8. ^ BI Intelligence
  9. ^ "Digital 100: The World's Most Valuable Private Tech Companies"
  10. ^ Binyamin Appelbaum (May 10, 2012). "Joe Weisenthal vs. the 24-Hour News Cycle".  
  11. ^ McIntyre, Douglas A.; Allen, Ashley C. (January 22, 2009). "Best 25 Financial Blogs".  
  12. ^ "Our Favorite Blogs 2009". PC Magazine (New York). November 23, 2009. Retrieved June 1, 2010. 
  13. ^ "Blog-Business: Official Honoree". Webby Awards. 

External links

  • Business Insider homepage
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