... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Origina... ... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Originally Publish... ...eir task from a variety of perspectives, but rarely a marketing one. In this book Seymour Fine describes how ideas and issues can be more effective... ... from a variety of perspectives, but rarely a marketing one. In this book Seymour Fine describes how ideas and issues can be more effectively disse... ...ative offerings vying for the consumer's time and attention, beyond just competing brands. To fabricate what may be a farfetched illustration, Gene... ...le." The presence of technical marketing terms bothered a few respondents: "Dear Seymour, You were doing fine until Question 19 and then your acad... ...epts: In the marketing context, it is very difficult to define the attributes of brands that give rise to differences in the worth of those brands... ...product positioning involves the following: a) Determining just what the competing brands are. They could be other brands of the same class, or they... ...ou Have Trouble, Call a Hippie. Make Love, Not Babies. Warning, I Don't Stop for Iranians. Stamp Out Poverty -- Work. Switch to Rice. Go Metric....