...ative offerings vying for the consumer's time and attention, beyond just competing brands. To fabricate what may be a farfetched illustration, Gene... ...epts: In the marketing context, it is very difficult to define the attributes of brands that give rise to differences in the worth of those brands... ...product positioning involves the following: a) Determining just what the competing brands are. They could be other brands of the same class, or they... ...ou Have Trouble, Call a Hippie. Make Love, Not Babies. Warning, I Don't Stop for Iranians. Stamp Out Poverty -- Work. Switch to Rice. Go Metric.... ...he new product. create favorable association. and encourage "switching" from other brands of manpower sources. Copy strategy is to emphasize freedom... ...switching"? Attitude ( or habit) change occurs in individuals whether they change brands, quantities purchased, preconceived ideas, or voting prefer...