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Wally Amos: Famous Entrepreneur and Literacy Activist

By Amos, Wally

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Book Id: WPLBN0002829032
Format Type: MP4 Video
File Size: 13.57 MB
Reproduction Date: 11/19/2013

Title: Wally Amos: Famous Entrepreneur and Literacy Activist  
Author: Amos, Wally
Language: English
Subject: Non Fiction, Education
Collections: Educational Videos, Education
Publication Date:
Publisher: Read it LOUD! Foundation
Member Page: Readit LOUD!


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Amos, B. W. (2013). Wally Amos: Famous Entrepreneur and Literacy Activist. Retrieved from

Visit to access fantastic reading material and more videos. Today, his name is a household word. His most recent venture is, Chip & Cookie, a retail store, on Oahu, in Kailua Town, Hawaii and an e-Commerce business featuring five flavors of cookies and two chocolate chip cookie plush character dolls, Chip & Cookie, created by Christine Harris-Amos. Wally & Christine founded the Chip & Cookie Read Aloud Foundation in 2005 urging parents and caregivers to read aloud to children for at least 10 minutes each day. Ten percent of the net profits realized by Chip & Cookie LLC will benefit the foundation, an IRS (501)(3C), to support its efforts to promote Children's Literacy. In August 2006, using Savannah as their pilot city, they launched Read It Loud! Savannah. In 1994 he co-founded the Uncle Wally's Muffin Company which produces a full line of muffins. As founder of Famous Amos Cookies in 1975 and father of the gourmet chocolate chip cookie industry, he has used his fame to support educational causes. Wally was National Spokesman for Literacy Volunteers of America from 1979 until 2002 when they merged with Laubach Literacy Council to create ProLiteracy Worldwide. He now refers to himself as a Literacy Advocate. He serves as a Board Member of the National Center for Family Literacy and Communities in Schools. In addition, he serves as Chairman of the Chip & Cookie Read Aloud Foundation. Wally Amos has received many honors and awards. He gave the shirt off his back and his battered Panama hat to the Smithsonian Institution's Business Americana Collection. He has been inducted into the Babson College Academy of Distinguished Entrepreneurs, and he received the Horatio Alger Award, The President's Award for Entrepreneurial Excellence, and The National Literacy Honors Award.


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