Communicating Airpower : Communication and the United States Air Force since 9/11

By John A. Robinson

Book Id: WPLBN0002170134
Format Type: PDF eBook:
File Size: 0.4 MB
Reproduction Date: 10/11/2012

Title:	Communicating Airpower : Communication and the United States Air Force since 9/11
Author:	John A. Robinson
Volume:
Language:	English
Subject:	Non Fiction, Political Science, Air Force
Collections:	Authors Community, United States
Historic Publication Date:
Publisher:	Air University Press

Member Page:	Air University Press
Citation APA MLA Chicago A. Robinso, B. J. (n.d.). Communicating Airpower : Communication and the United States Air Force since 9/11. Retrieved from http://gutenberg.us/

Description
During the Cold War, the Air Force had a fairly easy time explaining its mission to the American public. It also had a coherent public affairs structure to help execute that mission. The new threat environment in the aftermath of the 9/11 attacks, combined with steep personnel cuts to its public affairs community, have dramatically altered the communication challenge for the Air Force. To effectively operate in this new climate with an emphasis on strategic communication, the Air Force has tinkered with a few organizational models to strengthen the communication function.

Table of Contents
DISCLAIMER . . . . . . . . . . . . . . . . . . . . . . .ii FOREWORD . . . . . . . . . . . . . . . . . . . . . . . v INTRODUCTION . . . . . . . . . . . . . . . . . . . .1 A BRIEF HISTORY OF STRATEGIC COMMUNICATION . . . . . . . . . . . . . . . . . . .2 AIR FORCE STRATEGIC COMMUNICATION EFFORTS . . . . . . . . . . . . . . . . . . . . . . . . 8 AN ALTERNATIVE MODEL: US NAVY PUBLIC AFFAIRS . . . . . . . . . . . . . . . . . . . 24 RECOMMENDATIONS FOR AIR FORCE COMMUNICATION EFFORTS . . . . . . . . . . . .29 NOTES . . . . . . . . . . . . . . . . . . . . . . . . . . 35