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Title: Vevo  
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Subject: We Can't Stop, Dionne Bromfield, Carry You, Songkick, Lay Me Down (Sam Smith song)
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Vevo, LLC
Type Joint venture
Founded December 8, 2009 (2009-12-08)
Headquarters New York City, New York, U.S.
Area served
  • United States
  • Canada
  • United Kingdom
  • Ireland
  • Brazil
  • Australia
  • New Zealand
  • Italy
  • France
  • Spain
  • Netherlands
  • Poland
  • Germany
  • Mexico
Key people Rio Caraeff (CEO)
  • Multimedia
  • music
Net income US$ 150 million (2011)[1]
Owner Universal Music Group
Sony Music Entertainment
Abu Dhabi Media
Slogan(s) See music play
Website .comvevo
Alexa rank negative increase 4,607 (April 2014)[2]
Type of site Online music
Launched December 8, 2009 (2009-12-08)
Current status Active

Vevo (stylized vevo) is a video hosting service owned and operated by a joint venture of Universal Music Group (UMG), Google, Sony Music Entertainment (SME) and Abu Dhabi Media.[3] It launched on December 8, 2009.[4] The videos on Vevo are syndicated across the web,[5] with Google and Vevo sharing the advertising revenue.[6]

Vevo offers music videos from two of the "big three" major record labels, UMG and SME. EMI also licensed its library for Vevo shortly before launch; it was subsequently acquired by UMG in 2012.[7][8] Warner Music Group was initially reported to be considering hosting its content on the service,[9] but formed an alliance with rival MTV Networks (now Viacom Media Networks).[10]


The original Vevo logo, in use from December 2009 until March 2013.

The concept for Vevo was described as being a Hulu for music videos,[6] with the goal being to attract more high-end advertisers.[11] The site's other revenue sources include a merchandise store[12] and referral links to purchase viewed songs on Amazon MP3 and iTunes.[13] UMG acquired the domain name on 20 November 2008. SME reached a deal to add its content to the site in June 2009.[14] The site went live on December 8, 2009, and that same month became the number one most visited music site in the US,[15] overtaking MySpace Music.[16]

In June 2012, Vevo launched its Certified awards, which honors artists with at least 100 million views on Vevo and its partners (including YouTube) through special features on the Vevo website.[17]


Vevo is currently available in Australia, Brazil, Canada, France, Germany, Ireland, Italy, Mexico, The Netherlands, New Zealand, Poland, Spain, the United Kingdom, and the United States.[18] The website was scheduled to go worldwide in 2010,[19] but as of 25 June 2013 it was still not available outside these countries.[20] Vevo's official blog cited licensing issues for the delay in the worldwide rollout.[21] Most of Vevo's videos on YouTube are viewable by users in other countries, while others will produce the message "The uploader has not made this video available in your country."[22] The Vevo service in the United Kingdom and Ireland was launched on April 26, 2011.[23]

On April 16, 2012, Vevo was launched in Australia and New Zealand by MCM Entertainment. On August 14, 2012, Brazil became the first Latin American country to have the service. It is expected to be launched in six more European and Latin American countries in 2012.[24] Vevo launched in Spain, Italy, and France on November 15, 2012.[25] VEVO launched in The Netherlands on April 3, 2013 [26] and on May 17, 2013 also in Poland.[27] In September 29, 2013 Vevo updated its iOS application that now includes launching in Germany.[28] On April 30, 2014, Vevo was launched in Mexico.[29]

Vevo is also available for a range of platforms including Android, iOS, Windows Phone, Windows 8, Fire OS, Google TV, Apple TV, Boxee, Roku and Xbox 360.[30][31]

Vevo TV

On March 12, 2013, Vevo launched Vevo TV, an advertising-supported internet television channel running 24 hours a day, featuring blocks of music videos and specials. The channel is only available to viewers in North America, with IP address blocking being used to enforce the restriction. Vevo is, however, planning launches in other countries.[32]

Edited content

Versions of videos on Vevo with explicit content such as profanity may be edited, according to a company spokesperson, "to keep everything clean for broadcast, 'the MTV version.'"[33] This allows Vevo to make their network more friendly to advertising partners such as McDonald's.[33] Vevo has stated that it does not have specific policies or a list of words that are forbidden. Some explicit videos are provided with uncut versions in addition to the edited version. There is no formal rating system in place, aside from classifying videos as explicit or non-explicit, but discussions are taking place to create a rating system that allows users and advertisers to choose the level of profanity they are willing to accept.[33]

See also


  1. ^ Smith, Ethan (2012-07-06). "Vevo Seeks New Financing". Wall Street Journal. Retrieved 2013-01-03. 
  2. ^ " Site Info".  
  3. ^ Catherine Shu (July 2, 2013). "YouTube Confirms Renewed VEVO Deal, Takes Stake In Company".  
  4. ^ "Queen Rania calls on music world to support 1GOAL education campaign". 2009-12-10. Retrieved 2010-01-06. 
  5. ^ Carr, Austin. Vevo CEO on MTV, Jersey Shore, Google TV, Music Videos. Fast, October 27, 2010.
  6. ^ a b Sandoval, Greg (2009-03-04). "Universal, YouTube near deal on music video site".  
  7. ^ "Universal's £1.2bn EMI takeover approved – with conditions". The Guardian. Retrieved 21 September 2012. 
  8. ^ Eliot Van Buskirk (December 7, 2009). "EMI Licenses Content to Vevo in 11th-Hour Deal".  
  9. ^ Sandoval, Greg (2009-10-21). "Vevo negotiating with EMI and Warner Music".  
  10. ^ MTV Overtakes Vevo as Top Online Music Destination - Wall Street Journal, 8 September 2010
  11. ^ Rosoff, Matt. "Vevo CEO confirms it's all about business". CNET. Retrieved 2009-12-17. 
  12. ^ Release Notes: Facebook Like Button, Vevo Store and more -, 8.4.10
  13. ^ Notes from the Factory Floor -, 5.20.10
  14. ^ Sandoval, Greg (2009-06-04). "Sony joins YouTube and Universal on Vevo video site".  
  15. ^ Vevo Launches as #1 Music Network in the US, 13 Jan 2010
  16. ^ YouTube Helps Vevo Overtake MySpace Music In The U.S. - Techcrunch, 13 Jan 2010
  17. ^ Peoples, Glenn (June 6, 2012). "Vevo Launches Certified Award for Videos with 100 Million Views".  
  18. ^ Reisinger, Don. (2013-10-01) Vevo lands in Germany | Tech Culture - CNET News. Retrieved on 2013-11-24.
  19. ^ Andrews, Robert (2009-12-09). "Vevo Not Global Until 2010, Strains On First Day". paidContent:UK. Retrieved 2010-03-19. 
  20. ^ YouTube Globalization Continues with Four New Languages (Exclusive) - Wired, 25 Aug 2010. "...videos on, a partnership between the major labels and YouTube, only appear in the U.S. and Canada. (Some of those videos appear in those countries on YouTube, according to Vevo; the company promised in January to launch Vevo in more countries before the end of 2010 but has yet to do so.)"
  21. ^ "Vevo Coming To More Countries As Soon As Possible". 2010-01-08. Retrieved 2010-05-28. 
  22. ^ List of Vevo artist channels on YouTube
  23. ^ Salmon, Chris (2011-04-27). "Click to download: YouTube and Vevo battle it out". The Guardian. Retrieved 2011-04-27. 
  24. ^ Jackson, Sally (April 16, 2012). "Aussie version of Vevo starts today". The Australian. Retrieved April 16, 2012. 
  25. ^ "VEVO launches in Spain, Italy, and France". Official VEVO Facebook Page. November 15, 2012. Retrieved November 15, 2012. 
  26. ^ "VEVO launches in The Netherlands". Official VEVO Facebook Page. April 3, 2013. Retrieved April 3, 2013. 
  27. ^ "VEVO launches in Poland". Official VEVO Facebook Page. May 17, 2013. Retrieved May 17, 2013. 
  28. ^
  29. ^ "Vevo Launches in Mexico".  
  30. ^ "VEVO: Platforms". Retrieved 2012-03-30. 
  31. ^ " - VEVO: Platforms". Retrieved 2012-12-24. 
  32. ^ "Beyond on-demand: VEVO launches VEVO TV, an MTV-inspired linear music video channel". The Next Web. Retrieved 12 March 2013. 
  33. ^ a b c Learmonth, Michael (2010-01-22). "Google Supports Censorship On Vevo So It Can Sell More Ads". Business Insider. Retrieved 2012-01-30. 

External links

  • Official website
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