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The Marketing of Ideas and Social Issues

By: Seymour Fine

...ght. It is a truism that people live in groups. Group characteristics from the biological to the normative form the very essence of the individu... ...224-25). Then too, because interorganizational relationships inevitably amount to interactions between people, a channel 77 becomes a sociopol... ...e to dream and the wherewithal to convert dreams into realities. Having satisfied biological and safety needs, to use Maslow's terminology, we now ...

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