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The Marketing of Ideas and Social Issues

By: Seymour Fine

...gy conservation Equal rights amendment Euthanasia Fair housing Family planning Fashion trend Fire prevention Fluoridation Foreign aid Forest ... ...e example of an idea marketed by a profit-making organization may be seen in a new fashion design, say, by Christian Dior. While this firm markets a... ...el industry (cell (6)), at the same time it initiates styles sought by devotees of fashionable dress. These are matters that surely affect the life... ...ed, they have a place in cell (7). When adoption becomes widespread, producers of fashion apparel quickly capitalize on the popularization of such ... ...agged behind technical invention and innovation (see Chapter 9). 68 In the 1950s the work of a group of researchers out of Columbia Universit... ...action with a social good implies a need for 85 product modification (as with fashion trends) or portends early obsolescence, as occurred with t...

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