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...his book. In this first chapter the nature of an idea is developed, contextualized and shown to be a most timely topic. To pave the way for this book's argument that ideas are exchanged in marketlike transactions, the aim of this chapter is to present an idea as a dynamic and vital entity....

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... The Objective of the Communication 71 Communication Effects 72 The Communication's Message 73 Message Design and the Law 74 SUMMARY 74 7 CHANNE... ...ISSEMINATORS OF CONCEPTS 78 Mass Media 78 INTERPERSONAL CHANNELS 81 THE CONSUMER'S PLACE IN "PLACE" 84 DESIGNING AND ORGANIZING THE CHANNEL 85 SU... ...is hard to evaluate the first book written on any new subject, I am sure that Fine's work will gain recognition as a major and enduring contribution... ...ds of those opposing the established order, in other words, brainwashing. Webster's New World Dictionary , in fact , states that the word is "now o... ...terms, propaganda and marketing. In assembling material for a book, unless one's scope is delimited in advance, the temptation to digress is dif... ...safety, but safety as an attribute in the marketing of helmets is outside the book's domain . On the other hand, sometimes the relationship betwe... ...ed to actual products Social issues and causes (concepts) 8 Outside the book's scope: Ideas directly underlying specific products Social chan... ...o express my sincere appreciation to the many persons who were helpful in this book's preparation. I am particularly grateful for valuable insights ... ...bination of warmth and scholarship. Yet it is frustrating to have a Kotler in one's discipline! It almost seems as though whenever one wishes to r...

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Teaching or imposing discipline? A teacher's dilemma.

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...or teachers by Dimitra Dalpanagioti 30 The Holy Grail of classroom management by Marika Dimitriadou 35 Teaching or imposing discipline? a teacher’s dilemma by Zacharenia Dimitriadou 46 My personal philosophy statement on classroom management by Maria Koukourikou 51 Does a teacher possess the power to make a child’s life miserable or joyous? by Chryssoula Lazou 58 ...

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... Hopi and Pima Indian tribes), and Mexico, beTWeen 1988 - 2000, in a paradoxist way: - paiting for non-paiting sake - not drawings. but OUf every day's scribblings - paiting overlapping another paiting - found art in the wasting basket of the art - fine ugly an - para-an and contra-an - art without an - scientific an. All of the ahove procedures become, after a period of m...

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...ral histories handed down over the last two centuries. Many questions remain and historical debate continues concerning specific events of Kamehameha’s life. No one now or in the future will ever know all the true details. This version contains selected highlights of commonly accepted accounts portraying events and personal characteristics which helped Kamehameha become kn...

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...ures of Ukrainian culture and science took part in the presentation. According to the presentation participants, the publication of the Nazarbayev's book in Ukrainian will promote deeper comprehension of Kazakhstani domestic and foreign politics, the republic's contribution in the international war on terrorism, by a Ukrainian reader. In Dushanbe the presentation of ...

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... for your gang. When Mexican drug cartels fight for control along the border, Juarez becomes the murder capital of the world. In El Paso, Texas it's drug business as usual: a grifter sets out to buy her freedom, a car salesman runs drugs to make his fortune, a gang leader battles to rise among the ranks of the cartel, and a detective and his wife are ripped apart by a f...

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...-profit service organization that has assisted Native Hawaiians in their efforts to achieve social and economic self-sufficiency since 1975. Alu Like's mission is to "kokua Hawaiian natives who are committed to achieving their potential in caring for themselves, their families and communities." To carry out this mission, Alu Like has a comprehensive range of services and a...

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...he first place”? According to the Oxford Dictionary, it is “a time or set of circumstances that makes it possible to do something”. In my own way; it’s the occurrences of events that make things happen. How many times have you heard of this phrase “opportunity knocks”? I believe that we are surrounded by opportunities every blessed day of our lives. Unfortunately we don’t ...

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.... Have you had enough of unworkable theories? Unworkable theories are “myths of knowledge”. They do not create any effect or inspire change in people’s lives. Approach this book with a practical mind for all resources in it are practical. This book is a bank of ideas and thoughts. You don’t need an MBA to build a successful business. Nor do you need to become a techno gur...

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...Table of content About the author 3 Introduction 3 PART I 4 CHAPTER 1 4 Let’s face it 4 CHAPTER 2 5 Doing more than just believing 5 CHAPTER 3 11 Run for the first place, not to be a runner-up 11 CHAPTER 4 11 Breaking the rules 11 CHAPTER 5 15 Entering the lion’s den 15 PART II 21 Chapter 6...

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...lture and the University of Melbourne to merge the agriculture, food, forestry and horticultural activities into a single faculty to become Australia's largest ever such entity. The book traces the story of the forming entities of Land and Food in chronological order touching on high points and attempting to draw out elements which contribute to today's culture within this...

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...Exclusive Viewpoint: Cloud Still Has a Long Way to Come Chad Lawler Director, Consulting Services, Cloud Computing at Hitachi Consulting It’s very interesting to look ahead and try to anticipate where the puck is going. The truth is that what Werner Vogels has stated about where we are in the “maturity curve” is absolutely true – that even with the progress w...

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...rizon: 2006 - 2008 Founders’ Stories Exclusive Viewpoint: The Beginning of CohesiveFT and the Cloud Welcome to the Elastic Server Beta CohesiveFT's Elastic Server All at once I saw a crowd InfoWorld's top 10 tech startups for 2008 CloudCamp London: the inauguration Win Win for Independent Software Vendors Software Manufacturing: A CFT White Paper Cloud Cover: 200...

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...f twelve quirky, charismatic and touching tales of travel. The inquisitive Ruth tells the story of The Lost Children of Gatwick Airport and in Max's Holiday we learn what a seven-year-old boy considers a "proper holiday" to be. In The Flowers Sleep Tonight, we meet Thomas and Carly, two solo travellers whose paths keep crossing... because that's exactly what Thomas want...

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...ly, surprising both my mother and the woman whose hair she was cutting. Before I’d even entered the world, I owed my mother the price of her customer’s leather loafers. Thirty years ago, a teacher told my mother to keep an eye on me. I was “frighteningly astute" and “abnormally self-aware” for my age. In other words, I was going places. Twenty-eight years ago, I paid...

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...Shy Feet - Part One The Flowers Sleep Tonight The Lost Children Homes from Homes The Runaways Oh, Henry Katie's Maps Scorpion The Road is Long Max's Holiday See the Amalfi Coast All the Beaches are made of Pebbles Shy Feet - Part Two...