...er Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF ... ...riginally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF CONTENTS 3 F... ...enjoys his pipe but is plagued by cinder damage to clothing, badgering from family members and so forth-a problem. Inductively, he infers that to sto... ... Solar energy Subsidies, government Suicide hotline Trade associations Unicef Union label, buy United way Urban planning Vd hotline Vegetari... ... the position is taken here, in what follows, that consumers' wants and needs reign supreme.) The Marketing Concept The marketing concept is the ph... ...tation of mass media campaigns with interpersonal word-of-mouth promotion. In the Soviet Union, "Red corners," "reading huts," and "listening statio...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? These...