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Credit Card Customer Segmentation : Essential First Step for a Profitable Credit Card Customer Portfolio

By Wares, Forte

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Book Id: WPLBN0003466794
Format Type: PDF (eBook)
File Size: 1.02 MB.
Reproduction Date: 9/12/2014

Title: Credit Card Customer Segmentation : Essential First Step for a Profitable Credit Card Customer Portfolio  
Author: Wares, Forte
Volume:
Language: English
Subject: Non Fiction, Technology, Data Mining
Collection: Authors Community
Subcollection: Technology
Historic
Publication Date:
2014
Publisher: Self-published
Member Page: Forte Wares

Description
300 billion credit card transactions are expected to take place each year by 2018, creating 300 billion opportunities to understand customers better. Unfortunately, many banks remain ignorant of this wealth of information at their disposal, and they opt for mass marketing and costly above-the-line communications.

 

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