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... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Origina... ... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Originally Publish... ...eir task from a variety of perspectives, but rarely a marketing one. In this book Seymour Fine describes how ideas and issues can be more effective... ...re, guess, hypothesis and (in elaborate cases) theory. 2. The idea is subjected to reasoning, defined as The process of developing … the implicatio... ...any idea with respect to any problem … As an idea is inferred from given facts, so reasoning sets out from an idea. 13 The state of the observe... ...ideas initially inferred are very tentative, wild conjectures, remote suggestions; reasoning is required to shape ideas into beliefs and conclusions... ...discovery or inference of principles based on observed facts. The upward paths are deductive movements in search of verification of those principles... ...sophers prefer inductive reasoning while physicists and mathematicians lean toward deductive methods. Medical practitioners use diagnosis and attor... ...le." The presence of technical marketing terms bothered a few respondents: "Dear Seymour, You were doing fine until Question 19 and then your acad...