... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Origina... ... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Originally Publish... ...eir task from a variety of perspectives, but rarely a marketing one. In this book Seymour Fine describes how ideas and issues can be more effective... ... from a variety of perspectives, but rarely a marketing one. In this book Seymour Fine describes how ideas and issues can be more effectively disse... ...cepts; and use the most cost-effective distribution channels. Ideas, according to Fine, can be managed like any other commodity. Although the sugg... ...of social marketing, such as family planning, antismoking, or better environment. Fine is the first person to write a book on the general principles... ...le." The presence of technical marketing terms bothered a few respondents: "Dear Seymour, You were doing fine until Question 19 and then your acad... ...The American System of Government, 12th ed. New York: McGraw-Hill. 128 Fine, Seymour H. 1981 a. "Beyond Money: The Concept of Social Price." Pr... ..., Hans. 1980. "Making Polls Count." New York Times, May 24, 23. ABOUT THE AUTHOR Seymour H. Fine is a Fulbright Scholar and counselor on social mar...